Lately, there’s been an explosion in the mobile phone industry, with public eagerly embracing every new advancement. One of the biggest changes is how easy it’s become for mobile phone users to get online using smart phones such as the iPhone, blackberry & Android. Smart phones are today an essential tools for everyday living and far more than just phones.

Many marketers are building mobile websites, so even you have to make sure yours has the features it needs to successfully compete. We know you want to choose what is right and best and we gladly educate you with some of the guidelines we use to proceed.

Limited Content: Unlike websites, mobile sites have a small screen area so you can’t put up websites that have a huge amount of content. That’s why we emphasize quality over quantity, and stick with a minimalistic design approach.

Shorter Forms: When users access your site using their mobile phones, you can be guaranteed they will not have a lot of patience for filling out a form that is too long even if it only requires texting. Although it is true that mobile keyboards are advanced and are very flexible, however, people still cringe at the thought of submitting large amounts of information on a mobile site. Hence we suggest to use only the important fields while creating your mobile form. A simple example would be asking the visitor for contact info, and while doing so only asking for their e-mail address; the rest of the info can be determined later.

The development process for a mobile website is similar to a website development life cycle except for a few key differences which we make.

The first difference: In the planning stage we determine the most important pages which are to your customers. This could be the about us page, Location page, store page or whatever page is of most relevance to your business.

The second difference: We make sure the design is in sync for the mobile environment. A mobile website should have an entirely different look and feel to it compared to the regular website in terms of its weight. A mobile site needs to be very light & mostly text based so it is easy to open up in a mobile browser. A perfect example of this is on a mobile device, or

One key element that we make sure is that your customers are directed to the mobile version of the website when they are browsing on their mobile device. This happens by submitting the mobile sitemap to the search engines so they can index the site and direct mobile queries to the correct site. If you have a mobile site but you don’t index it with the search engines, your customers will only get the main site even when they are on their mobile devices.

All in all, designing an efficient mobile friendly website takes a bit of effort on your part, but eventually it will all be worth it. Mobile phone users are eager to find great content that they can access from their phones, and we will help you to give it to them.